This archive report was first published on 31 July 2020.
On July 31, 2020, Nation Media Group announced the launch of its digital brand Nation.Africa, a move aimed at transforming the media group's digital presence and revenue streams.
The new platform will enable the media group to deliver news across mobile channels, marking a significant shift towards digital content.
Speaking on the transformation, Nation Media Group CEO Stephen Gitagama said, “I am delighted to announce the beginning of our digital transformation journey through the phased launch of our digital brand Nation.Africa. This digital brand will be our pathway towards the monetization of digital content and taking up leadership in the mobile publishing landscape in Africa.”
Redesigning Newspapers for a Digital Age ¶
As part of its digital transformation, Nation Media Group will also redesign its legacy media, changing the appearance and content of its newspapers.
The redesigned newspapers will focus on exclusive stories and analysis targeting a broader demographic, with the latest designs set to be launched on August 1, 2020, in the Saturday Nation and other newspaper issues to follow.
“In this regard, we have not left our print readers behind; we will [be] providing them with stronger redesigned Nation newspapers,” CEO Gitagama announced.
