This archive report was first published on 30 July 2020.
TikTok has launched its SkillsUP campaign to empower the local community with digital skills training. The campaign aims to provide useful digital skills to the community, advancing career development.
The first webinar, which starts on August 1, will be broadcast live on TikTok South Africa's official account from 7:00 pm - 8:30 pm Kenyan time. The webinar will cover vocational and life digital skills that can be applied in both the professional workspace and everyday life.
Boniswa Sidwaba, TikTok Content Operations Manager, Africa, emphasized the importance of digital skills in today's world. 'We believe it's essential for all to have access to knowledge and information that can help them advance their current digital skillset for both professional and personal gain,' she said.
During the 90-minute session, topics to be covered include influencer marketing do's and don'ts, building your personal brand as a creator, data and analytics, and internet safety. The information received during these talks will help individuals unlock their content creation abilities on the platform and equip them with the right skills to connect and engage with the global TikTok community in a more creative digitally-savvy way.
The panel of guest speakers includes digital experts Xolani Waxx Sedibe from Digify Africa, Oresti Patricios from OrnicoGroup, and Kudzi Chikumbu, Director of Creator Community at TikTok. Attendees can look forward to receiving great insights into using TikTok to grow their personal brand as well as general best-practice tips.
