This archive report was first published on 18 July 2020.
On July 17, 2020, the Australian Therapeutic Goods Administration (TGA) fined Lorna Jane Aus$40,000 (approximately US$28,000) for making false claims about its 'anti-virus activewear' on its website.
The claims, which included a description of a 'non-toxic mist' that creates a 'permanent, chemical-free shield' against infectious diseases, were deemed to have the potential to create a 'false sense of security' and lead people to be less vigilant about hygiene and social distancing.
Department of Health Deputy Secretary John Skerritt warned that such advertising could have 'detrimental consequences' for the Australian community.
Lorna Jane has since rebranded the clothing as 'anti-bacterial' and claimed that it never intended to imply that the garments would fully protect wearers, but rather provide 'an added protection like hand sanitiser but for the clothes you wear'.
The fine comes after Australian celebrity chef Pete Evans was punished for promoting a 'light machine' that he claimed could help treat coronavirus.
