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FKF Secures Sh1.2 Billion Sponsorship Deal with BetKing

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Nyakundi Report

Newsroom 1 min read

This archive report was first published on 17 July 2020.

On July 16, 2020, Football Kenya Federation (FKF) President Nick Mwendwa unveiled a Sh1.2 billion sponsorship deal with Nigerian betting firm, BetKing, towards sponsoring the Kenyan Premier League and the Women League.

The deal, which is set to run for five years, will see each club receive at least Sh8 million per year until 2025.

While this is a huge relief to the league, which has been struggling financially since SportPesa withdrew their title sponsorship in August 2019, questions abound on the legality of the deal.

FKF is currently locked in a Tribunal battle with the Kenyan Premier League Limited, who manages the league after Mwendwa abruptly ended the league on April 30 without consulting them.

Despite these challenges, Mwendwa expressed optimism about the deal, saying it will change the game for the league. 'I'm excited today because in the middle of politics, sponsors have come to us and they are willing to back us. That tells you that we have done well.'

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