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Meal Kits Business Booming in Kenya

N

Nyakundi Report

Newsroom 2 min read

This archive report was first published on 17 July 2020.

Kenya's food scene is witnessing a significant shift with the rise of meal kits, a concept that has been booming in the western world for years.

According to Eva Mugo, the founder of The Dinner Box, meal kits are packages of pre-portioned ingredients for different dishes, along with a recipe.

With this arrangement, customers can enjoy restaurant-style dining by preparing the meal at home according to their liking, without worrying about the hassle of buying groceries or determining portions.

The Dinner Box offers a range of meal plans, including recipes for chicken, lamb, fish, beef, and vegetarian options such as pasta and veggie wraps.

Meal kits come in different sizes that serve one, two, or four people, and alongside meal plans are spices, sauces, and other seasoning elements.

While meal kits are a new concept in Kenya, they have become a popular choice for working millennials who suffer from 'decision fatigue' and are often unable to decide what to eat after an exhausting day at work.

With the risk of infection still high, meal kits offer a convenient and cost-effective way to enjoy a hot meal at home, without the need to go out to eat at a restaurant.

As Eva notes, 'You don't have to go out to eat at a restaurant especially with the risk of infection still high. Besides, if you're busy at work and barely have time to shop for groceries, you simply order a ready package that you can cook within minutes.'

With prices starting from Sh1,600, meal kits are a viable alternative to takeout and offer a unique experience for foodies and creators of food content.

As the Kenyan food scene continues to evolve, meal kits are likely to become a staple in many households, offering a convenient and enjoyable way to enjoy a hot meal at home.

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