This archive report was first published on 16 July 2020.
On 17 July every year, the world comes together to celebrate World Emoji Day. To mark this special occasion, TikTok has launched a fun challenge that encourages creators to get creative with emojis.
Emojis have become an integral part of modern communication, allowing users to express their feelings in a fun and exciting way. They have also helped people in Kenya and around the world to better understand each other's personalities, likes and dislikes, enhancing engagement in a global village.
"Our mission is to always inspire creativity and bring joy, and World Emoji Day is a perfect opportunity to demonstrate this commitment," says Boniswa Sidwaba, TikTok Content Operations Manager, Africa. "Let us join the rest of the world in recognising how much fun emojis have brought into our lives as we participate in the #WorldEmojiDay campaign while encouraging creators to include their favourite emojis to create videos," she added.
Creators are using emojis to make short engaging videos about key TikTok trends, famous content creators, dance moves, top memes, and guessing emojis shared as teasers on the platform.
