This archive report was first published on 16 July 2020.
As the COVID-19 pandemic continues to affect the hospitality industry, Hennessy has launched an initiative to support bartenders worldwide, including Kenya. The #Hennessymyway campaign aims to keep bartenders inspired and creative while at home.
Hennessy has committed to financially supporting its partners in need, particularly those who have always served their products with passion. This support is crucial for bartenders whose source of income has been adversely affected by the closure of their places of work.
Speaking about the initiative, Alexandre Helaine, Moet Hennessy Market Manager Eastern Africa, said, “Across the globe, we see the huge impact that the evolution of the COVID-19 pandemic is having on the hospitality industry and its severe repercussions for business and individuals alike.”
Five Kenyan bartenders have already pushed the boundaries of creativity, coming up with innovative Hennessy serves using home-made ingredients and syrups.