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Media's Role in Kenya's Sustainable Development

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Nyakundi Report

Newsroom 2 min read

This archive report was first published on 16 July 2020.

On May 25, 2020, a 17-year-old high school student named Darnella Fraizer captured the last moments of George Floyd's life under the knee of police officer Derek Chauvin. Her footage reignited the global conversation on racial inequality and sparked a call for reforms in policing.

Fast forward to Kenya, where the media has a crucial role to play in amplifying sustainable development. The Sustainable Development Goals (SDGs) aim to end poverty, reduce inequalities, and improve health and education by 2030. However, Kenya is likely to miss out on these targets if the current pace of change continues.

The COVID-19 pandemic has exposed the deep inequalities in our society, with poorer people suffering disproportionately from the virus. Media reports have helped reveal the interwoven threads of inequality and health, and it's time for the media to shine a spotlight on those left behind.

By using COVID-19 as a lens to examine universal health coverage, the media can help hold governments to account for their Agenda 2030 commitments. Rapid mobile penetration in Kenya offers unparalleled opportunities for content sharing on digital platforms, and it's time for the media to take advantage of this.

Let's enlist the help of the media in the quest for economic, environmental, and social justice across the world. The media in Kenya is a stakeholder in the achievements of the SDGs, and it's time for us to support them in their efforts.

— admin, Reactor Review, July 16, 2020

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