This archive report was first published on 14 July 2020.
July 14, 2020 - In response to the COVID-19 pandemic, Darling, Africa's leading hair extensions manufacturer, has launched the #SalonTukoSet program to support Kenya's 25 billion-shilling hair industry.
The program aims to help the industry meet the newly published guidelines for business operations, which were issued by the Ministry of Industrialization, Trade and Enterprise Development last month.
Kenya's hair and beauty industry has been severely impacted by the pandemic, with over 50,000 salons experiencing a slowdown or closure due to fears of transmission of the virus.
Salon professionals work in close proximity with their clients, fueling fears during the initial stages of the pandemic.
As part of the #SalonTukoSet program, Darling Kenya will provide salon owners with free hygiene kits and sanitizers, education on safety and hygiene, and back-to-business support.
Godrej Kenya CEO Mr. Rohit Vengurlekar said, "Since March, the beauty and personal care industry, particularly the salon industry, has been greatly impacted by the COVID-19 pandemic. With the partial reopening of the economy, we at Darling are committed to empowering and uplifting the salon industry by ensuring they are business-ready with necessary protocols in place."
Under the program, Darling Kenya will donate 100,000 reusable masks, 20,000 litres of disinfectants, 10,000 litres of liquid hand wash, and 3,000 face shields for the well-being of stylists.
The company has also partnered with Rentokil Kenya to undertake weekly disinfection of top hair markets, including Kenyatta, Umoja, Kariobangi, Kahawa West, and Ngara Markets.
The #SalonTukoSet program has been made possible through Godrej Kenya and its employees' joint contribution to empower and support hairdressers.
