This archive report was first published on 13 July 2020.
Founded in February 2020, just two months after the COVID-19 outbreak in Kenya, Drinkup has launched its operations in May to provide convenience to Kenyans during the pandemic.
The firm, which focuses solely on alcoholic products, including wines, spirits, and beer, offers a fixed Sh 100 delivery fee for orders placed through its multi-vendor platform, phone call, or SMS, with delivery within 30 minutes.
Drinkup Director Charles Wagura noted that the launch of the firm was inspired by the need to create convenience for Kenyans, avoiding physical contact and unnecessary movements.
"The main inspiration behind the formation of this firm is the convenience brought by online delivery," Wagura said. "Our clients do not have to go to the shop; they can either call, send a text, or order the drink from our online platform."
With the experience in the market so far being immense, Wagura stated that more people are ordering through the application, with a variety of drink choices and convenient drivers who can deliver quickly.
"The industry is receptive to the business," Wagura said. "Most people prefer online deliveries, which is why you see most businesses turning to e-commerce."
Drinkup has accrued profits since May, but Wagura stated that the profits are currently being re-invested in the company to increase its growth.
In the near future, the firm plans to expand its services to Nakuru and Mombasa and include the supply of drinking water to its clients.
Like any other e-commerce platform, Drinkup has experienced challenges, including delayed deliveries, insufficient drivers, and payment mode, with many clients still preferring cash mode of payment, which poses a risk of transferring the virus.
