This archive report was first published on 12 July 2020.
Founded in February but launched in May, Drinkup is an alcohol delivery firm that has aligned itself with online delivery to minimize the risk of corona virus infections in Kenya.
With a fixed Sh 100 delivery fee, Kenyans across Nairobi and its environs can order their favorite drinks through the multi-vendor platform, a phone call, or an SMS for a delivery within 30 minutes.
Drinkup Director Charles Wagura noted that the launch of the firm was inspired by the need to create convenience for Kenyans in the wake of the pandemic, which has necessitated the need to avoid physical contact and unnecessary movements.
“The main inspiration behind the formation of this firm is the convenience brought by online delivery, and our clients do not have to go to the shop; they can either call, send a text, or order the drink from our online platform,” he said.
Wagura added that the experience in the market so far has been immense, with more people ordering through the application, offering a variety of drink choices for clients and convenient drivers who can deliver quickly.
“The industry is receptive to the business, and most people prefer online deliveries; this is why you see most businesses turning to e-commerce,” he said.
While the business has accrued profits since May, Wagura said the profits from the business are currently being re-invested in the company to increase its growth.
Drinkup plans to expand its services to Nakuru and Mombasa and include the supply of drinking water to its clients in the near future.
However, the firm has experienced its fair share of challenges, including delayed deliveries, insufficient drivers, and payment mode, with many clients still preferring cash mode of payment, which poses a risk on the transfer of the virus.
Wagura urged the Government to further ease the ease of doing business, especially on taxation, noting that the planned imposition of taxes on e-commerce will push away many Small and Micro Enterprises (SMEs).
