This archive report was first published on 10 July 2020.
As the pandemic took hold in New York City in March 2020, a Trader Joe's store on the Upper West Side became a hotspot for long lines and loud conversations.
Residents in the area, including Kyle Luker and his husband Ash Fulk, grew tired of the noise and decided to take matters into their own hands.
They began jotting down snippets of overheard conversations and displaying them on signs outside their window, with the first sign appearing about a month into the long lines.
"We are so sorry your wife is leaving you. And we are SURE the 'Everything but the Bagel' Seasoning will help you. But … is this really the place to discuss it? Love, #TraderJoesLineUWS," one sign read.
The project, which has undergone some modifications over time, has brought the neighbors together and provided a much-needed sense of solidarity during a difficult time.