This archive report was first published on 9 July 2020.
Wasafi Records, led by Diamond Platnumz, has achieved remarkable success in the music industry by adopting a unique strategy to stay ahead of the curve.
By tapping into diverse influences, particularly from Nigeria and the Democratic Republic of Congo, the label has been able to offer their artists a wide range of sounds, making their albums diverse and appealing to a broader audience.
As seen in their recent collaboration, 'Amaboko', Diamond Platnumz has incorporated West African influences, featuring Mr Real's style, which has resulted in a dope homage to Nigerian music.
This strategy has not only made Wasafi Records the biggest record label in Eastern and Central Africa but has also enabled their artists to work with artists from different cultures with ease.
With this approach, Wasafi Records has managed to create a diverse and vibrant music scene, setting them apart from other record labels in the region.
