This archive report was first published on 9 July 2020.
On July 9, 2020, the Ministry of Tourism and Wildlife, in partnership with Facebook, launched a digital marketing programme to support Kenyan small and medium-sized businesses (SMBs) in the tourism and hospitality sector affected by the COVID-19 pandemic.
The programme, dubbed 'Boost with Facebook for the Ministry of Tourism and Wildlife,' aims to help tourism stakeholders use the Facebook family of apps (Facebook, Instagram, and WhatsApp) to boost their businesses' marketing efforts during these uncertain times.
Speaking during the launch, Cabinet Secretary for Tourism and Wildlife Hon. Najib Balala said, “Boost with Facebook for the Ministry of Tourism and Wildlife coincides with our efforts at the Ministry to work with industry stakeholders to review the existing National Tourism Policies to respond to the challenges of COVID-19.”
The programme will enable its participants to identify business constraints caused by COVID-19, learn how to manage stranded assets, and develop new strategies and business initiatives to survive the pandemic.
Participants will also learn how to build an online presence with Facebook, tell stories on Instagram, connect with audiences through Facebook groups, grow their business through WhatsApp, and implement advertising strategies on Facebook's family of apps.
The programme will feature webinar sessions led by Facebook's implementing partner Wylde International in association with the Public Relations Society of Kenya (PRSK) and the Media Council of Kenya (MCK).
