This archive report was first published on 6 July 2020.
With the rise of digital marketing, sending out a press release has become a crucial step in getting your business's word out. You can either do it yourself or subscribe to a press release distribution service to make the process easier.
Creating a media list is essential, even if you choose to use a distribution service. This list should include traditional news outlets, such as newspapers and radio stations, as well as non-traditional methods like blog posts, email, and social media marketing.
When creating your media list, consider the following:
- Old school news media outlets: Research and include traditional news channels and their official websites in your list.
- Look beyond newspapers and radios: Targeting news industries is not the only way to go. Non-traditional methods like blog posts, email, and social media marketing can be more efficient.
Before submitting your press release, make sure you follow the guidelines set by each media outlet. This will ensure that your press release is formatted correctly and increases its chances of being published.
After submitting your press release, don't forget to follow up with the media outlet. Contact them through email or phone to show your interest in getting your product or business story out to the wider public.
A press release distribution service can also work to your favor by sharing your content with a massive audience with just a few clicks.
Finally, share your release on social media to increase its visibility and attract more people to your website.
