This archive report was first published on 5 July 2020.
Published on July 5, 2020, the Covid-19 pandemic has disrupted businesses, forcing them to rethink how they engage with customers. The medical insurance business model is no exception, with insurers scaling up their digital capabilities to stay connected with clients and adapt to new social and work environments.
According to a recent survey by consulting firm PwC, 68% of consumers would be willing to download and use an app from their insurance provider. Moreover, 70% of consumers conducted some form of digital research before purchasing insurance, while 25% bought insurance online.
At AAR Insurance, we have seen an increase in the purchase and renewal of medical insurance using online platforms. Due to the coronavirus, more clients, not just tech-savvy youth, now appreciate the benefits of digital insurance.
With 80% of our employees working remotely, almost all our processes are now conducted online. We have introduced a home delivery service for prescription drugs in collaboration with e-health service providers MyDawa and CheckUps, minimising hospital visits and ensuring clients adhere to medication.
Adopting a digital model improves business productivity and efficiency, enabling patients to track expenses and prevent over-billing and fictitious medical claims.
