This archive report was first published on 1 July 2020.
Kenya's media landscape has been facing significant challenges in recent years, with dwindling advertising revenues leading to massive layoffs in the industry.
Just as the dust was settling on the layoff of Mediamax employees, Nation Media Group has announced another round of job cuts, citing the need to reengineer its operations in the wake of the COVID-19 pandemic.
According to Clifford Machoka, head of Corporate and Regulatory Affairs at Nation Media Group, the pandemic has resulted in global uncertainty and unprecedented challenges that have impacted most businesses adversely.
"The pandemic has resulted in global uncertainty and unparalleled challenges impacting most businesses adversely. Many companies have either shutdown or substantially scaled down operations due to the drastic decline of revenues. The media industry has not been spared with media houses globally including NMG, having been severely impacted," Machoka said.
As part of its reengineering efforts, Nation Media Group aims to accelerate its digital transformation and become a leader in the mobile publishing landscape in Africa.
"The group seeks to be innovative with the objective to take up leadership in the mobile publishing landscape in Africa while passionately living our mission to positively transform society, by creating new value and generating quality, differentiated and engaging content to consume whenever they need it," Machoka noted.
Earlier this year, Nation Media Group had implemented a pay reduction of between 5 to 35 percent for its employees, with those earning less than Sh 50,000 per month being spared from the cuts.
