This archive report was first published on 30 June 2020.
On June 30, 2020, German sportswear makers Adidas and Puma announced they would join a growing advertiser boycott against Facebook and Instagram over hate speech in July.
The boycott, which has gained momentum since the death of George Floyd on May 25, aims to create positive change and improvement in Facebook's platform by demanding the removal of inaccurate, hostile, and harmful conversations.
Adidas and Puma's decision to join the boycott follows major consumer companies like Levi's and Coca-Cola, which have also pulled their ads from Facebook and Instagram.
Facebook shares had clawed back some of the $50 billion in market value they had shed as the advertiser boycott picked up pace last week.
Over 200 companies, including giants like Starbucks and Unilever, have followed the appeal of civil rights groups like the NAACP and Anti-Defamation League to stage the July boycott.
Facebook had previously announced it would ban a wider category of hateful content in ads and add tags to posts that are newsworthy but violate platform rules.
