This archive report was first published on 29 June 2020.
On the heels of announcing a plan to cut its global model lineup and improve efficiency, Nissan Motor Co is now focusing on high-growth markets in Africa. The company aims to launch seven new models in the region over the next two years, according to executives.
Speaking on Monday, Shinkichi Izumi, managing director at Nissan South Africa, revealed that four of the new models will be in the SUV category. The company plans to expand its SUV and cross-over portfolio in Africa, with a focus on making the continent a hub for light commercial vehicles (LCV).
Nissan will increase production of its popular Navara pick-ups and open plants in Ghana and Kenya, Izumi said. The company had previously announced plans to spend 3 billion rand ($174.07 million) on its Navara model last year.
“We are going to locally produce the new Navara model and we are also looking at export,” Guillaume Cartier, Chairman for Nissan’s Africa, Middle East, and India (AMI) region, told a media call.
