This archive report was first published on 28 June 2020.
On June 28, 2020, Gina Din-Kariuki, a pioneer in the African public relations landscape, was set to receive an Outstanding Individual Achievement SABRE Award.
The SABRE, delivered by The Holmes Report, is one of the world's largest PR awards that recognize individuals with superior achievement in branding and reputation.
Gina Din will also be recognized as an active philanthropist through her charitable firm, The Gina Din Foundation, which she has run for more than two decades.
Speaking to the Sunday Standard, an elated Gina Din thanked her supporters for standing with her, saying, "Being selected by peers is actually very validating. I am grateful to my incredible family that has walked the journey with me, my loyal and committed staff and my visionary clients."
Before launching her firm, Gina Din Corporate Communications, which has been acquired by Edelman agency, she spent 13 years as head of corporate affairs for Barclays Bank of Kenya (now Absa Bank).
Since then, she has provided strategic counsel to 80 percent of the corporate market in Kenya and has been a leader in shaping conversations in Africa.
The Gina Din Foundation is best known for handling crises, including the Kenya Airways plane crash in Doula in 2007, and for its initiatives such as 'Kenyans for Kenya,' which managed hunger and famine in Turkana.
The firm has managed brand communications and stakeholder engagement for several organizations, including Safaricom, Kenya Commercial Bank, Kenya Red Cross, Samsung, Old Mutual, and General Motors.
