This archive report was first published on 28 June 2020.
TikTok For Business: Revolutionizing Marketing ¶
On June 28, 2020, TikTok announced the launch of TikTok For Business, a platform designed to cater to the growing needs of marketers.
According to Katie Puris, Managing Director, Global Business Marketing for TikTok, brands are becoming an integral part of the TikTok experience, creating authentic audiences and giving users a new way to discover and engage with the products they love.
TikTok For Business aims to provide a seamless and simple solution for marketers, delivering rich and immersive storytelling across every marketing touchpoint.
- Scale & Creativity: TikTok offers a growing platform for marketers to leverage as a must-have destination, providing users and brands with the tools to tell their stories.
- Sight, Motion & Sound: With TikTok, the industry can build for a mobile, sound-on environment, offering numerous opportunities for sound, music, sound effects, voice-overs, reactions, and more.
- Inclusive & Participatory Community: TikTok is all about 'join,' presenting an original opportunity for marketers to create work that becomes a part of the community.
- The Place Where Culture is Made: TikTok is an open platform where anyone and any brand can be discovered, offering limitless opportunities to learn about what is happening all over the world.
- Seamless & Simple Solutions: TikTok's products deliver across every marketing touchpoint, allowing for rich and immersive storytelling, and appear natively with the user experience.
Creator collaborations with brand campaigns are a great way to use the creativity and communities that creators have built. TikTok is testing the Creator Marketplace platform in some regions across the globe, allowing brands to find and partner with content creators on paid brand campaigns.
