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New Betting Companies in Kenya: A Growing Industry

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Nyakundi Report

Newsroom 3 min read

This archive report was first published on 24 June 2020.

As of 2020, the betting industry in Kenya is one of the fastest growing sectors in the country, with estimates suggesting over 40 betting companies operating in the market.

According to a report by Business Daily, the Kenyan gaming industry has grown from Ksh 2 billion to Ksh 200 billion over the last five years, with the majority of new firms receiving their operating licenses in the last year.

Despite the government suspending the licenses of 27 betting companies in the recent past, new firms have emerged, focusing their activities online, where people use their mobile devices to wager.

1. Bet254

Launched in August 2019, Bet254 is a new sports betting site in Kenya, operating under BCLB license number BK 0000090. The site's unique selling proposition is its minimum stake amount of one shilling.

Bet254 also offers bonuses for all multiple bets, with a 3% bonus for bets with three selections and a win bonus of 254% for bets with 30 selections.

The site's weekly jackpot is Ksh 25,400,000, which can be placed with a Ksh 10 stake, and punters must pick 17 winners to receive a prize for picking 13 correct predictions.

Visit bet254.com or contact support through +254-711-082-009 or [email protected].

2. 22bet

22bet is a new entrant in the Kenyan betting industry, operating under BCLB license number BK 0000121. The company offers new users a 100% welcome bonus, up to Ksh 15,000.

22bet also offers competitive odds and allows wagering across multiple sports, with a unique aspect being its many betting markets not provided by most of its competitors.

Visit 22bet.co.ke or contact support through [email protected].

3. Palms Bet

Palms Bet is a relatively new bookmaker in the market, operating under BCLB license number 0000030. The site offers a signup bonus of up to Ksh 100,000 and three deposit bonuses for new users.

Palms Bet also offers a multi-million jackpot, with a jackpot size of Ksh 5,000,000 available daily, and prizes available for correctly predicting 10 and 11 matches.

Visit ke.palmsbet.com or contact support through +254-728-509-838.

4. BetLion

BetLion offers both online and SMS betting, with many promotional offers, including a welcome offer of a free bet worth Ksh 20 upon registration.

The company also offers a refer a friend bonus of Ksh 100, and a loyalty bonus for every wager placed on the site.

BetLion's biggest jackpot is Ksh 350,000,000, with a Goliath Jackpot having 20 games and a ticket cost of Ksh 100.

Visit betlion.ke or contact support through +254-709-515-000 or [email protected].

5. OdiBets

OdiBets has been in operations since October 2018, but it is only until the recent ban of betting firm licenses that many Kenyans started hearing of it.

The bookmaker offers sports betting from Soccer to Handball, with a multi-bet bonus for all customers, applying to multi-bets of five soccer games and above.

Visit odi.bet or contact support through +254-711-082-009 or [email protected].

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