This archive report was first published on 22 June 2020.
On June 22, 2020, the Bundesliga announced its new broadcast rights deal, which is expected to generate around 4.3 billion euros ($4.8 billion) in total.
German TV channel Sat.1 has won the rights to show nine live soccer matches per season on its free-to-air channels from 2021, a significant development in the world of German soccer.
The bulk of the action will still be shown on pay TV broadcaster Sky, owned by U.S. group Comcast Corp, while sports streaming service DAZN will also pick up the rights to a large number of matches.
The Sat.1 games will be the only live matches on free to air, comprising three games from the top Bundesliga division, one second division match, the annual Supercup, and four relegation playoff fixtures.
The new deal is a significant decrease from the current four-year deal, which runs until the end of next season and is worth 4.6 billion euros, an 85% jump from the previous agreement.
