This archive report was first published on 22 June 2020.
On June 22, 2020, Safaricom unveiled a digital portal that allows customers to use their airtime to purchase and access newspapers on the go.
The partnership with Radio Africa Group enables customers to purchase The Star e-Papers for KES 10 per issue, a move that is expected to increase access to news and information for Kenyans.
“Radio Africa Group is excited to have Safaricom as our first local digital distribution partner,” said Patrick Quarcoo, CEO, Radio Africa Group. “We look forward to offering Safaricom’s customers unique value adds with our extraordinary and exclusive breaking news and insights from The Star newspaper’s extensive countrywide network of award-winning journalists and analysts. For our Safaricom launch, we are giving a 50% special offer.”
According to Peter Ndegwa, CEO, Safaricom, the initiative is part of the company’s goal of enabling more businesses harness the power of the internet to meet the needs of their customers.
Customers can access the newspapers by visiting www.safaricom.com and selecting the “Discover” option followed by “Newspapers”, with no registration, signup or installation of any application required.
Additionally, customers can also make a purchase by dialling 550#.
