This archive report was first published on 19 June 2020.
On June 19, 2020, Thika-based food and beverage processing company Capwell Industries Limited unveiled VALYOU packs, three new value pack options containing wholesome essential foods such as rice, maize meal flour, wheat flour, and vegetable cooking fat amongst others.
The three new VALYOU packs will be sold at a special price to cushion Kenyans from the tough economic times. The lowest priced Ksh 490 Standard pack includes 2kg Soko maize meal, 2kg Soko home baking flour, 2kg Ranee Every day long grain rice, and 250g cooking fat. The medium priced Ksh 720 Medium Pack includes 2kg Soko Maize Meal, 2 kg Soko Home Baking Flour, 2kg Ranee Every day Long Grain Rice, 1 kg Pearl Green Grams, 500g Soko Pure Wimbi porridge flour, 500g salt, and 500g Cooking Fat.
The higher priced Ksh 990 Large Pack includes 2kg Soko Maize Meal, 2 kg Soko Home Baking Flour, 2kg Ranee Every day Long Grain Rice, 1 kg Pearl Green Grams, 500g Soko Pure Wimbi porridge flour, 500g salt, 200g Bar Soap, 1 Kg Sugar, 250g Premium Tea, and 500g Cooking Fat.
According to Rajan Shah, Capwell's Chief Executive Officer, VALYOU pack is positioned as a goodwill offering to customers during these tough economic times. He urged Non-Government Organizations (NGOs) and corporate organizations to buy the packs in bulk and distribute to vulnerable communities who cannot afford food during the COVID-19 pandemic period.
Shah emphasized that these affordable VALYOU packs will enable every average-sized Kenyan family to be fed for a period of a week while allowing them to save a little, particularly during these tough economic times occasioned by the Corona virus pandemic.
