This archive report was first published on 18 June 2020.
On June 18, 2020, the Kenyan Premier League (KPL) received a boost with the announcement of new sponsorship deals for Gor Mahia and AFC Leopards by Bet High Kenya Limited, trading as BetSafe.
The two clubs have been struggling financially following the exit of SportPesa, their previous sponsor, and the official sponsor of the Kenyan Premier League.
According to reliable sources, Gor Mahia has secured an annual sponsorship of Sh55 million, while AFC Leopards will receive Sh40 million per season for the next three years.
Tom Bwana, Public Relations and Partner Manager at Bet High (K) Limited, expressed the company's commitment to supporting Kenyan football, stating, 'We will be launching in the Kenyan market very soon and our top priority is to support Kenyan football. Being a responsible gaming provider since the very beginning we aim to bring more engagement and excitement together with Gor Mahia and AFC Leopards in the near future.'
The new sponsorship deals have been welcomed by the clubs' chairmen, Ambrose Rachier of Gor Mahia and Dr Dan Shikanda of AFC Leopards.
Rachier described the sponsorship as a long-term deal, saying, 'This is a very welcoming message to our fans – we have secured long-term financial support from a strong and safe partner. With BetSafe, we get an engaged and reliable partner with a focus on reliable gaming. The brand also shares our passion and values about football and the excitement that comes with it.'
Dr Shikanda also expressed his delight at the new sponsorship deal, stating, 'We are very proud to announce this new major deal with the Betsafe brand, especially to our fans. For us, this sponsorship means everything, as it gives us a sense of security and peace to be able to focus even more on becoming the best team in the country. With Betsafe, we have a reliable partner with a strong focus on responsible gaming and passion for football.'
