This archive report was first published on 16 June 2020.
Kanye West Expands Yeezy Brand into Beauty Industry ¶
Published on June 16, 2020, Kanye West is making a surprise move in his ever-growing career as a serial entrepreneur.
After conquering the music and fashion industry, West has filed a trademark for Yeezy, which encompasses a host of cosmetic products, including beauty basics such as cosmetics, facial powders, foundation makeup, eye makeup, concealers, blushers, and eye pencils.
Other products include eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic pencils, lipstick, lip gloss, lip pencils, and other items.
West has also trademarked some skincare essentials, including toners, facial exfoliants and scrubs, facial creams, facial moisturizers, and facial lotions.
The move comes as a surprise, given that West's wife and sister-in-law, Kim Kardashian and Kylie Jenner, already have thriving businesses in a similar line.
West's decision to enter the beauty industry is the latest in a series of business ventures, including his basketball shoes with Adidas, which made him a billionaire in April 2020, according to Forbes.
