This archive report was first published on 11 June 2020.
On June 11, 2020, Granity Public Relations announced the appointment of Professor Scott Bellows as its Senior Strategic Adviser, a new position created to drive innovative strategies.
Professor Scott Bellows, a faculty member at the United States International University-Africa, has a rich background in research, authorship, and leadership, having served as CEO of microfinance banks, commercial banker, NGO country and regional director, and researcher.
"Professor Scott brings an exciting level of experience, energy, success, and a vast network to Granity to help the company continue to grow," said Granity's Managing Director, Stephine Ogutu.
Professor Bellows holds a strong academic background, having studied at Durham University Business School in the United Kingdom and the University of Chicago Booth School of Business, Case Western Reserve University Weatherhead School of Management, and Ohio Wesleyan University in the United States.
"Scott introduces to Granity the latest behavioral and communication science on effective public relations which will immensely contribute to enhanced service delivery to our esteemed clients," added Stephine.
Professor Bellows expressed his excitement about joining Granity PR, stating, "I am very excited to be joining a company like Granity PR that delivers high-quality services and innovative solutions to the best clients."
He emphasized the importance of public relations being centered on scientific conscious and subconscious psychological messaging responses, remarking, "Public relations must center on the scientific conscious and subconscious psychological messaging responses the communicator desires and the commensurate behavioral impact desired of the audience."
