This archive report was first published on 11 June 2020.
On Thursday, Carrefour opened a new store in Nairobi, marking a significant expansion of the company's market share in the ultra-competitive retail business.
Located at the Mega Shopping Mall on Uhuru Highway, the new hypermarket offers a wide range of products, including 39,000 food and non-food items, making it a one-stop shop for residents of Upper Hill, Madaraka, South B, South C, and those living on Mombasa Road.
The new store features a library, bistro area, and a milk ATM – a fresh milk dispensing machine that offers customers an alternative to pre-packaged milk. Customers can also shop for jewelry and home décor at the new outlet.
According to Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail, the new store's offerings will supplement the conventional fresh produce, groceries, fresh bakery, and roastery sections that Carrefour customers are accustomed to.
"The opening of our new Carrefour store in Nairobi underscores our commitment to offering great customer experiences through high-quality retail outlets where customers can access quality products at the best prices," said Moreau. "The new store will also enable Carrefour customers to enjoy home delivery services in the region, making it convenient to shop online during the ongoing circumstances," he added.
The new store has a sales area of more than 7,000 square metres, a 1.8-metre aisle width, and 36 checkout counters, among other features that will enhance the customer experience.
Majid Al Futtaim has recruited 250 Kenyan employees and over 200 part-time workers at the new store. The company has also committed to sourcing more than 99 percent of the stock in Carrefour stores locally, ensuring that the revenues contribute to the local community's supply chain.
