This archive report was first published on 10 June 2020.
On May 29, 2020, Safaricom announced a partnership with Google to support Kenyans as they turn to the internet for entertainment, education, and to learn new skills.
The partnership aims to leverage Safaricom's digital and data capability to enable Kenyans to access the wide collection of entertainment, education, sports, and news content available on YouTube.
This initiative follows Safaricom's previous partnership with Google to provide a KES 20 4G smartphone package, aimed at empowering customers currently on 2G devices to upgrade and enjoy high-speed internet connectivity.
As part of the new initiative, Safaricom will offer an affordable KES 10 data bundle, which will be free on the first day for first-time subscribers. The bundle will provide 80MBs for use on YouTube, equivalent to up to 30 minutes of standard definition streaming and up to an hour of low definition streaming.
The bundle will be available for 90 days from May 15, 2020, to August 13, 2020.
“Through this proposition, we want to leverage our extensive 4G coverage to ensure that customers who could not previously enjoy the power of the internet can access a new world of content in an affordable manner from the comfort of their phones,” said Safaricom CEO, Peter Ndegwa.
“We are excited about this partnership with Safaricom that will make data more affordable to users in Kenya. Who are looking for affordable ways to stay connected, informed, and entertained,” affirmed Mariam Abdullahi, Director, Android and Platforms Partnerships for Africa.
