This archive report was first published on 10 June 2020.
Surviving Covid-19: How a Photography Business Adapted ¶
As the Covid-19 pandemic spread across the globe, many businesses were forced to adapt or risk closure. For Colours and Moments, a Kenyan photography studio, pivoting was the key to survival.
Founded by John Kibuchi and Olive Ngendo, a husband and wife team, the studio initially focused on regular photography. However, after noticing a surge in demand for baby photography, they decided to take a leap of faith and focus on this niche.
According to Olive, the transition was not without its challenges. 'It was very frustrating at first,' she recalled. 'We had no studio, so from mid-2017 to mid-2018 we had to do home visits. We had to borrow money for capital for equipment and space. We needed about sh140,000 just to start.'
Despite these teething problems, the couple persevered, relying on their combined skills and passion for photography to drive their business forward. John, a graphic designer by profession, brought a creative eye to the studio, while Olive, an accountant turned artist, handled the business side of things.
As the pandemic took hold, the studio was forced to close its doors. However, with the help of new safety measures and a renewed focus on baby photography, they were able to reopen and continue serving their clients.
Today, Colours and Moments is thriving, thanks to the couple's adaptability and commitment to their craft. As John noted, 'We have learned how to handle all these situations. You also have to be very patient. Most children cry and it is okay.'
With a new studio and a renewed focus on safety, the future looks bright for this Kenyan photography studio.
