This archive report was first published on 10 June 2020.
On May 15, 2020, Safaricom and Google announced a partnership to make YouTube content more accessible to Kenyans through an affordable data bundle.
As part of the initiative, Safaricom will offer a Ksh 10 daily data bundle, which will be free on the first day for first-time subscribers, to ensure that no one is left behind by the accelerated digital transformation brought about by social distancing amidst the ongoing pandemic.
The new daily bundle will offer 80MBs for use on YouTube, equivalent to up to 30 minutes of standard definition streaming and up to an hour of low definition streaming.
According to Safaricom CEO, Peter Ndegwa, "Through this proposition, we want to leverage our extensive 4G coverage to ensure that customers who could not previously enjoy the power of the internet can access a new world of content in an affordable manner from the comfort of their phones."
Customers can access the YouTube bundle by dialling 544#.
As part of the partnership, Safaricom and Google have also collaborated on a Ksh 20 a day 4G smartphone package aimed at empowering customers currently on 2G devices to upgrade and enjoy high-speed internet connectivity.
