This archive report was first published on 10 June 2020.
On May 15, 2020, Safaricom and Google announced a partnership to make YouTube bundles more affordable for Kenyans. The initiative aims to leverage their digital and data capabilities to enable access to a wide collection of entertainment, education, sports, and news content available on YouTube.
As part of the initiative, Safaricom will offer an affordable Ksh10 data bundle, which will be free on the first day for first-time subscribers. The bundle will provide 80MBs for use on YouTube, equivalent to up to 30 minutes of standard definition streaming and up to an hour of low definition streaming.
According to Safaricom CEO, Peter Ndegwa, the proposition aims to leverage their extensive 4G coverage to ensure that customers who could not previously enjoy the power of the internet can access a new world of content in an affordable manner from the comfort of their phones.
“With as little as 10 shillings, customers can now learn a new skill, attend virtual concerts or keep up with their favorite local content,” said Ndegwa.
This announcement follows Safaricom's partnership with Google to provide a Ksh20 a day 4G smartphone package aimed at empowering customers currently on 2G devices to upgrade and enjoy high-speed internet connectivity.
“We are excited about this partnership with Safaricom that will make data more affordable to users in Kenya who in this current situation are looking for affordable ways to stay connected, informed and entertained,” said Mariam Abdullahi, Director, Android and Platforms Partnerships for Africa.
