This archive report was first published on 9 June 2020.
COVID-19 pandemic hits African music industry hard ¶
June 9, 2020
A study by Music In Africa Foundation has revealed that the COVID-19 pandemic has had a devastating impact on the music industry in Africa, with many musicians losing up to Sh500,000 in revenue.
The study, which was conducted in 47 African countries, found that 64% of individual music professionals and 70% of organisations and companies in the music industry reported a loss of between Sh100,000 to Sh500,000.
According to the study, the restrictions on social gatherings and movement, such as curfews, have shut down concerts and festivals, leading to huge losses for musicians and music-related businesses.
Music In Africa Foundation director Eddie Hatitye said that the study's findings would enable players in the music industry to make informed strategies that are inclusive and effective.
"Understanding the impact of COVID-19 will enable players in the business to make informed strategies that are inclusive and effective," Hatitye said.
Despite the challenges, some musicians and music industry professionals are optimistic about the future, citing the success of online performances and the potential for innovation and creativity.
"The reality now is that a musician's digital fan base may be one of their only key sources of income for as long as public gatherings are banned," said Wanjiku Koinange of Mdundo, the Kenyan digital distributor.
Others, such as Faisal Kiwewa, the founder of the Bayimba Festival in Uganda, are cautioning that it will take time for venues and events to rebuild their funding partnerships and for some festivals to return in 2022.
