This archive report was first published on 8 June 2020.
On June 8, 2020, Galina Kenya, a leading distributor of wines and spirits, made a significant move in the Kenyan market by introducing Ramborn Cider, a premium cider produced by Luxemburg-based Ramborn Company.
The introduction of Ramborn Cider is part of Galina Kenya's strategy to tap into the growing market for premium ciders driven by demand from sophisticated consumers.
According to Galina Kenya CEO Judy Ngene, "Kenya's cider market is growing in popularity driven by consumers who are increasingly preferring high-quality brands. Ramborn is a perfect match for this promising and niche market."
Galina Kenya has been appointed as the exclusive importer and distributor of Ramborn Cider, making it available at their outlets with plans to increase availability through other retailers and online suppliers.
The company already has partnerships with Naivas Supermarkets and Chandarana Supermarkets to sell brands at liquor stores located at the retailers' Capital Centre and Ciata Mall branches.
