Jaoko Oburu Odinga Appointed as Special Advisor on Economic Empowerment in Kenya
In a significant political development that reflects a growing spirit of collaboration across Kenya’s political divide.
Indeed, President William Ruto has appointed Jaoko Oburu Odinga as the Special Advisor on Economic Empowerment and Sustainable Livelihoods in the Executive Office of the President.
The appointment, effective from April 22, 2025, is seen as a strategic move.
This is to bolster the country’s economic empowerment agenda while fostering inclusivity and national cohesion.
Who is Jaoko Oburu Odinga?
Jaoko is the son of Siaya Senator Oburu Odinga and the nephew of Raila Odinga, Kenya’s former Prime Minister and a long-standing opposition figure.
With deep roots in Kenya’s political landscape, Jaoko represents a new generation of leaders stepping into influential roles with a focus on economic development and citizen-centered policies.
Upon his appointment, Jaoko expressed heartfelt gratitude to both President Ruto and his uncle, Raila Odinga, for their trust and support.
His message struck a conciliatory tone and emphasized unity over division — a sentiment that resonated with many Kenyans.
I wish to take this opportunity to give special thanks to H.E President William Samoei Ruto for granting me an opportunity to serve Kenyans by appointing me to serve in the capacity of Special Advisor, Economic Empowerment, and Sustainable Livelihoods. Thank you, Your Excellency. pic.twitter.com/gNR4EYfNkv
— Jaoko Oburu Odinga (@jaokoburu) April 22, 2025
“I am deeply honored by this appointment and grateful to President Ruto and my uncle Raila Odinga.
It is time to prioritize Kenya above politics and champion sustainable solutions for all citizens,” he said.
What His Role Entails
In his new role, Jaoko will be instrumental in shaping strategies aimed at:
Job creation for youth and women.
Entrepreneurship support and SME development.
Poverty reduction through grassroots economic projects.
Policy development around sustainable livelihoods and inclusive growth.
His appointment was formalized in a letter issued by Chief of Staff Felix Koskei, detailing a three-year term.
Jaoko will now be working closely with various ministries, private sector partners, and civil society organizations.
In addition to unlocking Kenya’s economic potential, particularly for underserved and marginalized communities.
Why This Appointment Matters
This is more than just a political headline — it’s a signal of changing tides in Kenya’s governance.
Appointing a close relative of a key opposition figure to a top advisory position underlines a commitment to unity, inclusion, and a people-first approach.
Analysts see this as a potential thaw in political hostilities and a sign that Kenya’s leadership may be shifting towards consensus-driven national development.
Indeed, merit and potential are prioritized over political allegiance.
A Spotlight on Economic Empowerment
Jaoko’s background in economic research and community empowerment positions him well to take on this responsibility.
Kenya continues to face high youth unemployment, growing economic inequality, and underutilization of local industries — challenges Jaoko is expected to address head-on.
The Special Advisory docket is expected to:
Launch empowerment initiatives in low-income and rural communities.
Work on programs that enhance financial inclusion and access to credit.
Champion skills training and vocational programs aligned with Kenya’s development priorities.
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