Financial services firm Premier Credit Limited is engulfed in a deep and escalating crisis that threatens to unravel the very foundation of its operations and reputation.
Beneath the surface of its polished corporate image lies a troubling reality marked by systemic exploitation, persistent abuses of power, and a culture of silence that has allowed grievous injustices to fester unchecked within its ranks.
The latest revelations from within the company reveal a disturbing pattern of leadership failures, workplace tyranny, and financial manipulation that have left countless employees and vulnerable clients trapped in a cycle of despair.
Among these issues, new information from insiders exposes particularly troubling behavior at the Nakuru branch, where long-serving manager Naomi Watiri Macharia is accused of favouritism, tribalism, and intimidation that have pushed staff into emotional distress.
These new revelations come against the backdrop of months of whistleblowing by Premier Credit employees and clients, which this platform has covered in detail.
They reinforce what is now undeniably a pattern of abuse and impunity and not isolated incidents.
In an explosive report shared with us under strict anonymity, employees at the Nakuru Main branch accuse their manager, Naomi Watiri Macharia, of multiple serious violations.
- Favoritism, tribalism, and discrimination in recruitment and internal relations
- Verbal abuse and intimidation of staff members who raise concerns or fail to meet targets
- Forcing staff to pay clients’ defaulted loans from their own pockets, even buying back auctioned securities
- Withholding staff salaries and field transport allowances (imprest) without justification
- Illegally collecting securities from clients without court orders
- Recruiting family members as staff and clients, shielding them from accountability, while using other employees to cover for their failures
- Collaborating with HR to freeze salaries without the MD’s knowledge
- Locking employees inside the office until they clear accounts with their own funds
One of the most distressing accounts comes from insiders who allege that a recently dismissed employee was denied permission to visit her hospitalized mother. According to these claims, the employee was unable to raise funds for the medical care needed, and tragically, her mother passed away.
This employee, described as the primary breadwinner for her family, was reportedly among three staff members dismissed since Naomi Watiri Macharia returned from sick leave.
There are persistent and concerning reports circulating within insider circles that additional terminations of staff members are not only imminent but may be systematically planned for execution within the current month, a development that if true, would further aggravate the already fragile morale and stability of the workforce.
“Hi Cyprian. Kindly hide my identity. I work at PREMIER CREDIT LIMITED and the situation here is becoming tough by the day especially a branch called NAKURU MAIN under the leadership of NAOMI WATIRI MACHARIA who has chosen to lead the branch with favouritism, discrimination, tribalism and name them all. She goes to an extent of insulting staffs who work tirelessly to keep her in her position. She has become a pain in the ass for the staffs. As recent as last week she reported back to work as she was sick and had taken sick leave and since she reported it has been hell for the staffs under her. She’s already forcing staffs to pay loans for clients yet she never supports them in collection. She wants to please the senior management by showing them she knows how to reduce the PAR yet it’s the staff who pays the loans. She is already freezing salaries and imprest (field transport) for the staffs and expects them to reduce the numbers. If these staffs go ahead and collect money from clients, whom will the company blame?? The so-called manager has recruited her family members as staffs and the others as clients and uses other staffs to cover up for her family members. Mark you, she has been the manager in Nakuru Main for the past 7 years. We’ve been wondering why they never do a reshuffle. So far we lost 3 staffs since she reported back and they were not paid and as we are talking she is targeting 3 more this month. One of the staff that was fired was the breadwinner at home. She had a sick mom who was admitted and since she could not raise the money needed at the hospital, her mom died. Isn’t that manager to blame as the staff had even communicated of her mom’s sickness and was denied permission to go see her mom in the hospital? She even gives us pressure to go and collect client’s security without court order. Upon collection, she forces us to buy the auctioned security ourselves and if we don’t buy the security she forces us to pay the account with our own money. She also awaits for the day we receive our transport money (imprest) and salary and forces us to pay accounts. She even makes us stay in the office (locks us in the office) until we pay the account. Failure to which she collaborates with the HR to freeze the staffs’ salary behind the MD’s back. If we as the staffs choose to sue the company to the Ministry of Labour and Social Protection and seek the intervention of Banking Insurance and Finance Union, would we be wrong? Kindly address these issues to the public with immediate effect to reach the senior management as they are aware of whatever happens in NAKURU MAIN and they never react to it as the manager got “godfathers” at the head office and for the sake of the other staffs who are at risk of losing their jobs. Thank you.”
This unsettling prospect emerges amidst a backdrop of growing unrest and anxiety among employees, who perceive these actions as part of a broader strategy that prioritizes the protection of certain individuals while marginalizing others, thereby deepening divisions and intensifying fears of job insecurity.
Despite the gravity of these allegations and the volume of testimony coming from multiple sources within the company, senior management has conspicuously refrained from issuing any substantive public response or taking visible remedial action, which raises critical questions about their commitment to transparency, accountability, and the welfare of their staff.
Compounding these concerns are persistent suggestions from insiders that the branch manager in question enjoys considerable protection from influential figures at the highest levels of the organization, whose interventions, whether overt or covert, effectively insulate her from scrutiny and consequence, thus complicating efforts to address the systemic problems and undermining confidence in the company’s leadership and governance structures.
This is not the first time Premier Credit has come under fire.
The latest report is only the most damning chapter in a book of exploitation that stretches back months.
In early 2025, this platform reported how loan officers were abruptly dismissed mid-month, with no clarity on whether they would be paid for work already done.
Employees described a climate of emotional abuse by branch managers and complained that the company preyed on desperation.
The culture was clear: meet impossible disbursement targets or be discarded.
Weeks later, internal and external complaints had escalated into a formal petition calling for regulatory intervention.
Employees described a toxic leadership environment marked by false accusations, with HR colluding with management to silence dissent, while civil servants and pensioners found themselves locked into predatory loans and borrowers were allegedly misled, overcharged, and trapped in endless cycles of debt.
The petition demanded an audit of Premier Credit’s labor practices and loan structures, alongside legal redress for affected workers and borrowers.
More recently, frontline sales agents who earn pure commission with no base salary were hit with an unannounced commission cut from 8% to 5%.
This decision worsened the financial strain on staff who were already struggling against client resistance in a difficult economic climate.
There was no consultation or transparency involved; it was a unilateral move that disproportionately harmed those at the bottom of the company hierarchy.
Meanwhile, management salaries remained untouched, which only deepened the staff’s sense of betrayal and exploitation.
Agents explained to us that meeting sales targets has become harder under these conditions, and while the company cites economic challenges as the reason for cost-cutting, the employees feel they are the ones bearing the brunt of these measures.
“They claim the economy is bad, so they are cutting costs. But we are the ones carrying the burden,” one source lamented.
