This archive report was first published on 16 September 2019.
Jumia Launches Jumia Mall to Ensure Authentic Products ¶
On September 16, 2019, Jumia launched Jumia Mall, a new service that allows customers to shop directly from brand owners, ensuring authentic products.
According to Jumia Managing Director Sam Chappatte, the deal was going to revolutionise the way shoppers accessed different goods on the platform.
Speaking during the unveiling of the partnership, Chappatte said, "Our customers asked for an easier way to identify products from brands whereas Brands also asked for a way to be differentiated as official brands from other vendors and we listened. This is why we are introducing Jumia Mall because customer and vendor satisfaction is our core value within Jumia. We aim to make your shopping experience as hassle-free as possible."
Shoppers will start accessing this exciting mode of shopping which will link them to at least 50,000 leading international and local brands from today.
Products being sold by the brand's official dealers will have a Jumia Mall tag to help buyers tell them apart from those from other vendors.
As part of sensitising consumers about the new service, the company will hold a week-long Jumia Mall Campaign from September 16 to September 22.
Shoppers will enjoy a 15-day hassle-free return policy in case they are not satisfied with their purchase from Jumia Mall.
Several brands have welcomed the partnership, including Nivea, PZ Cussons, and Hisense.
According to Nivea Sales Director Vikash Kumar, the partnership will truly democratise their brands and give customers a chance to buy the highest quality and authentic Nivea products.
On his part, PZ Cussons CEO, Sekar Ramamoorthy was emphatic that the deal will go along way in driving up consumers' confidence on Cusson's products.
According to Hisense Head of Marketing Manish Bhami, the deal will not only improve customer experience, but also help the manufacturer reach more buyers.
