This archive report was first published on 13 September 2019.
Kenya Breweries Limited has made a significant investment in Kenya rugby, committing Ksh 115 million to the sport through its flagship brand, Tusker Lager.
According to the company, the investment will support the Kenya Rugby Union in all its activities, including the men's and women's national Sevens and Fifteens teams.
Speaking at the launch ceremony, KBL Managing Director Jane Karuku expressed the company's delight in announcing this investment in the sport.
“On behalf of the Kenya Breweries Limited, we are delighted to announce this investment in the sport of rugby in the country. Ours is not just an investment, it is also a deep commitment to continue growing and developing the sport of rugby in the country with both the present and the future in mind,” she added.
The investment comes at an opportune time for Kenyan rugby, as the Sevens teams prepare for the Olympic qualifiers later in the year.
As part of the investment, part of the funds will go towards ensuring that this year's edition of the Safari Sevens returns to its former glory.
Kenya Rugby Union Chairman Oduor Gangala praised Tusker for their continued support of the sport, saying “It promises to be a great march forward for players and fans and we thank Tusker for their continued belief and support of the Kenya Rugby Union.”
