This archive report was first published on 11 September 2019.
Kenya's bid to tap into China's massive market has gained momentum, with the country organizing promotional events to boost its exports to the Asian giant.
Between August 30 and September 3, Kenya held a series of events in Beijing to promote its products, including the 2019 Beijing International Horticulture Exposition, where the country showcased its tourism, trade, and investment opportunities.
According to Principal Secretary for Trade Chris Kiptoo, Kenya is targeting a 20% annual increase in exports to China, building on the 10% increase in 2018.
"Kenya Day provides a platform to showcase products such as horticulture, services, tourism, culture, sports, and manufactures," Dr. Kiptoo said during the event.
Despite the existing trade deficit in favor of China, with Kenya exporting $111.328 million worth of goods to China in 2018 and importing $3,708.3 million, Nairobi is optimistic about its prospects.
The government is prioritizing agro-processing and housing under President Uhuru Kenyatta's Big Four Agenda and is urging Chinese investors to consider joint ventures or public-private partnerships in these sectors.
"Kenya is looking to increase foreign direct investment from China, especially in affordable high technology to support the realization of President Kenyatta's action plan, particularly in manufacturing and low-cost housing," Dr. Kiptoo added.
Ababu Namwamba, the Chief Administrative Secretary at the Foreign Affairs Ministry, also wooed Chinese tourists to visit Kenya, highlighting the country's rich cultural heritage and natural beauty.
