This archive report was first published on 10 September 2019.
On September 10, 2019, Kenyan boys group Ethic was thrown into mourning after the sudden and tragic loss of their close friend in a shooting incident.
Initially, social media users thought it was one of the group members, Seska, who had died. However, a representative from AI Records, Eve, clarified that Seska was alive and kicking.
"He is very much alive," Eve said. "They have lost a friend, and it's just that Seska was not in the video so people assumed that he is the one."
A close source revealed that the friend was shot and it is not yet clear why.
Twitter users reacted with a mix of shock, skepticism, and condolences. Some questioned whether the incident was a publicity stunt, while others expressed their sympathy for the group's loss.
"I hope this is not a publicity stunt like y'all musicians have been up to lately," @KabarakFinest01 tweeted. "If Seska is dead, may HR rest in peace. But kama ni uongo, Shetani awalambe uso."
"It's not an f'n stunt," @telehmani replied. "They lost their friend bana. Just because Seska wasn't there doesn't mean it's him. Be serious."
"Why would they joke about death? Seska is still young in the industry manze," @OwichBrio asked.
"Huyo msee amebreak hizo news za Seska ni Yule aliwa analia hapa juu he was removed from a WhatsApp group? LMFAOO," @itsKiragu joked.
"Legends are publicly killed a number of times before they actually die," @willy_davido tweeted.
