Cabinet Secretary for Agriculture and Livestock Development Mutahi Kagwe recognized Wave 360 Africa during the Nairobi International Trade Fair, praising the company’s contributions to Kenya’s digital and creative sectors. Speaking at the event’s opening on September 30, Kagwe highlighted how firms like Wave 360 exemplify the power of technology and local insight in bridging businesses with audiences. “Their work demonstrates how Kenyan innovation can create meaningful brand connections and drive economic growth,” he said, emphasizing the need for continued support for such enterprises. The 2026 fair, running through October 4, features exhibitors across agriculture, tech, and education, with Wave 360’s recognition underscoring the rising prominence of creative industries in Kenya’s economic landscape.
Founded in 2022, Wave 360 Africa positions itself as a 360-degree marketing solutions provider, combining strategy, digital campaigns, and experiential activations to help brands resonate with East African audiences. The firm, which operates from Nairobi and Kampala, has collaborated with entities in sectors ranging from healthcare to telecommunications, executing campaigns that include public health initiatives, youth programs, and large-scale brand events. Its CEO, Zedekiah Mukoya, stated the company’s philosophy centers on “understanding the people first” to craft relatable brand experiences, a approach that has earned it regional acclaim and a growing client base.
The recognition at this year’s trade fair follows a notable 2025 event where President William Ruto visited Wave 360’s stand, drinking a Pepsi soda as part of an experiential marketing activation. That campaign later won a trophy, cementing the firm’s reputation for innovative engagement. In April 2025, Wave 360 expanded into Uganda, marking a key step in its regional strategy. Over three years, the startup has evolved from a local enterprise to a cross-border creative agency, leveraging cultural expertise to deliver impactful marketing solutions across East Africa.
Mukoya described the latest acknowledgment as validation of Kenya’s creative potential, stating, “Our work proves that local talent can compete globally by grounding campaigns in cultural relevance.” The firm’s trajectory reflects broader trends in Kenya’s economy, where digital and creative industries are increasingly seen as drivers of innovation and job creation. As Wave 360 continues expanding, its focus remains on fostering connections between brands and communities through storytelling that mirrors the aspirations and values of East African audiences.
KBC - Nyakundi Report: Wave 360 Africa wins recognition at Nairobi Trade Fair
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