Nigerian technology firm PayWithPlay has launched CallGPT, an AI-powered voice platform aimed at mitigating revenue losses caused by missed business calls. The solution, unveiled during the PayWithPlay Keynote 2026 at Providus Bank’s headquarters rooftop in Victoria Island, Lagos, addresses a critical operational issue for Nigerian businesses: the financial impact of unanswered calls during peak hours or after business hours. Jeffrey Okpaleke, CEO of PayWithPlay, emphasized that
Every unanswered call can represent a lost opportunity,
highlighting the platform’s mission to ensure businesses remain accessible to customers regardless of staffing constraints. CallGPT operates on traditional telephone networks, allowing callers to interact without needing apps or messaging platforms, thereby preserving the trust associated with voice communication in Africa.
CallGPT leverages conversational AI to handle routine customer inquiries, bookings, and data logging, integrating seamlessly into existing corporate systems. The platform supports multiple languages and accents, including Nigerian English, Pidgin, and regional dialects like Yoruba, Hausa, and Igbo, alongside global variants such as US and UK English. This localization ensures businesses can deliver tailored voice services to both local and international clients. PayWithPlay positioned the tool as a scalable solution for SMEs and corporations seeking to enhance customer service without significant overhead, stating that
By automating call resolution over traditional voice lines—which remain the preferred channel for commercial trust in Africa—businesses can maintain 24/7 responsiveness and protect their bottom line,
the CEO noted. The platform is now available to Nigerian commercial operators, with plans to expand to broader African and Middle Eastern markets.
Pricing for CallGPT is structured in local currency to minimize foreign exchange barriers, with regional payment integration. Full enterprise details will be released in the coming weeks. The initiative aligns with PayWithPlay’s focus on bridging telecommunications and generative AI, offering a practical alternative to text-based chatbots. The company’s CEO reiterated that
communication infrastructure should help businesses remain accessible to their customers, rather than making that accessibility dependent entirely on whether someone is available to answer the phone,
underscoring the platform’s role in modernizing operational efficiency. CallGPT’s launch reflects a growing trend of AI adoption in African enterprises, where voice remains a dominant mode of interaction.
The report was authored by Ifeoma Okeke-Korieocha, Aviation Correspondent at BusinessDay Media Limited, who also serves as Deputy Editor of the BusinessDay Weekender Magazine. A seasoned journalist with a BSC in Mass Communication from the University of Nigeria, Nsukka, and a Masters in Marketing from the University of Lagos, Okeke-Korieocha has been recognized with multiple awards, including the 2025 Eloy Award in Print Media Journalism and the Nigeria Media Merit Award for Aviation Writing. Her work focuses on aviation, business, and investigative reporting, with a commitment to covering industry developments across Nigeria and beyond.