This archive report was first published on 6 September 2019.
As the pay-TV market continues to experience a surge in competition, consumers are reaping the benefits of cheaper rates and more affordable options.
According to recent trends, pay-TV companies have been aggressively promoting their products and offering discounts to retain their customer base. However, this move is largely driven by the increasing competition from streaming alternatives and local TV stations.
One of the main reasons behind the reduced rates is the rise of streaming services, which have made it possible for consumers to access live sports events and other content at a fraction of the cost of traditional pay-TV subscriptions.
Local telcos have also entered the fray, offering cheaper Wi-Fi plans that allow consumers to stream their favorite sports events and TV shows without breaking the bank.
As a result, pay-TV companies like Multichoice's DSTV are feeling the heat, with many consumers opting for cheaper alternatives. DSTV, which has dominated the market for years, is likely to be the most affected by this trend.
Local TV stations have also stepped up their game, broadcasting live sports events like the World Cup and the African Cup of Nations, which were previously exclusive to DSTV.
With the entrance of new players into the market, pay-TV companies are being forced to reduce their prices to remain competitive. As one industry expert noted, 'when you have the best product in the market and charge expensively for it, you can only get away with it for so long.'
Published on September 6, 2019, by Business Today, this article highlights the impact of competition on the pay-TV market and the benefits it brings to consumers.
