Binance, a leading blockchain infrastructure provider, partnered with Nigerian musician Nissi Ogulu to debut the 'Jigsaw Tribe' NFT For Good collection on its marketplace on May 30, 2022. The digital art series reimagines African musical heritage through animated representations of traditional instruments, presented as interconnected puzzle pieces.
Ogulu described the project as a tribute to Africa's musical traditions, stating, "This collection showcases hand-crafted instruments and their vibrant sounds through contemporary artistic expression." The NFTs feature varying rarity levels and include benefits like event invitations and exclusive art access.
The auction ran through June 20, 2022, with proceeds supporting The Reach, an initiative providing 6000 monthly meals to Nigerian communities. Helen Hai, Binance Charity's executive vice president, emphasized the collaboration's cultural significance, noting its alignment with the organization's mission to merge art and social impact.
As the sister of global artist Burna Boy and daughter of entertainment mogul Bose Ogulu, Ogulu brings a creative legacy to her work. She also founded Creele Animation Studios, focusing on African storytelling through digital media. Binance users could bid using BNB cryptocurrency during the auction period.
