This archive report was first published on 5 September 2019.
September 5, 2019 - Mobiclicks, a South African mobile advertising agency, has made its mark in Kenya's growing mobile market, marking its first branch outside of South Africa.
The agency has appointed Allen Kambuni, co-founder and co-director of Bean Interactive, as its regional head to deepen its presence in the region.
According to Shaun Rosen, CEO of Mobiclicks, "These are exciting times. When a South African mobile marketing leader believes the next step after Johannesburg and Cape Town is Nairobi, that says the African Renaissance is real and the vision of Africa as the Bright Continent can be achieved."
East Africa's affordable Internet, booming mobile sector, increasing population, and economic growth make it an attractive market for Mobiclicks.
Allen Kambuni notes that "East Africa is a multilayered region, not a single homogenous country and there are complexities involved in successfully navigating the market for mobile advertising products and services."
Despite these complexities, Kambuni sees promising business conditions and an opportunity for continental mobile marketing agencies to work with local talent and find ways to seamlessly reach consumers using a mix of traditional and mobile advertising platforms.
