This archive report was first published on 5 September 2019.
Kenyan artistes have long been known for their love of flashy, expensive jewellery. While some might call it 'bling', others prefer the term 'fugazi' – a nice way of saying it's over-the-top.
It's hard to blame them, given the harsh realities of the Kenyan music industry. With little financial support from fans, artistes must adapt to survive. Wearing expensive jewellery is a way to project a certain image, even if it's not always genuine.
But things are different in Tanzania, where artistes like Diamond Platnumz have a strong domestic market and financial base. This allows them to build a loyal fanbase and then expand into the international market.
Take Diamond Platnumz, for example. With a strong managerial team behind him, he was able to capitalize on his local success and take his career to the next level. He's now performing in Germany, where he's showing off his impressive diamond collection.
As naturallycoloured.com notes, diamond prices are complicated and determined by many factors. But one thing's for sure – Diamond Platnumz's collection is certainly eye-catching.
