This archive report was first published on 4 September 2019.
Published on September 4, 2019, Radio Africa Group has reaffirmed its position as Kenya's leading radio network, with a commanding 48% of the market share.
The group's six stations, including Kiss FM, Classic FM, Radio Jambo, East FM, Gukena FM, and Smooth FM, target different markets and have contributed to its dominance.
According to the latest ratings, Radio Citizen comes in second with a listenership of 1.1 million people, followed by Radio Maisha with 814,000 people.
Radio Africa Group General Manager Martin Khafafa expressed the company's commitment to delivering a relatable and fun listening experience for its audience.
Khafafa also announced plans to relaunch the KISS breakfast show with Andrew Kibe and Kamene Goro, which is expected to shake the market.
With its values centered on innovation, customer service, and quality, Radio Africa aims to maintain its position and provide advertisers with audiences that give them an instant connection with their brands.
