This archive report was first published on 3 September 2019.
Kenyan consumer confidence remained stable in Quarter 2, 2019, with a Consumer Confidence Index of 101, the same level as the previous quarter.
According to Nielsen East Africa MD Faith Wanderi, consumer sentiment continues to be positive in Kenya post the recovery in Quarter 1. The country's GDP is stable, with an expected growth in 2019 of 5.8%, way ahead of the Sub-Saharan Africa average of 2.8%.
Immediate spending intentions remained the same as the previous quarter, with 26% of Kenyans saying now is a good or excellent time to purchase what they need or want. However, Kenyans' personal finance outlook for the next year has seen a two-point drop from 59% to 57%.
When it comes to disposable income, 32% of Kenyans say they have spare cash, down one point from the previous quarter. The highest percentage (82%) say they spend it on home improvements and savings, down 3% and 1% percent respectively.
Looking at the top concerns of Kenyans over the next six months, increasing food prices emerged as the number one concern with 31% Kenyans worried about it, a 6-point increase from the previous quarter.
Published on September 3, 2019.
