This archive report was first published on 2 September 2019.
On September 2, 2019, PigiaMe, an online classifieds site run by Ringier One Africa Media (ROAM), launched the 'uza chap-chap' campaign to help local residents easily declutter their homes and offices via its app.
The campaign aims to drive both online and offline sales of items that are no longer needed by locals and expatriates alike.
According to PigiaMe's Head of Business Development and Operations, Charles Sabula, the campaign is a response to the growing trend of garage sales and flea markets in popular neighborhoods. 'We have provided a platform that is their solution to trading online in a safe platform,' he said.
PigiaMe, which has been serving Kenyans since 2014, provides a one-stop-shop for all the items they need to purchase or sell in an online 'gikomba market' setup style.
Through a recent survey, PigiaMe found that the majority of Kenyans are stuck with items in their houses that they no longer need and would wish to gainfully dispose of them in order to buy what is more practical in their current life.
